Put some magic in your thinking by asking “what if” questions. What if highway blacktop also came in blue top or red top depending on the speed limit? What if there were no bookstores – how would you sell your books? Such questions could stretch your thinking and help lead to new ideas. What off-beat “what if” questions can you ask that could open your mind to think about your concept in a different way? Here are some to get you started:

What if you were given three wishes, what would you wish for?

What if you could be a character in the book of your choice, what book/character would you choose?

What if birds aren’t singing but they are screaming because they are afraid of the heights? (just kidding)